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Thoughts and opinions on marketing and what it takes to sustain and nourish entrepreneurs and small business. We send a periodic email to let you know we have a new post, so sign up on the right or subscribe to our feed.

A few new changes for 2011
January 18th, 2011 by Judith Manriquez


We have a new phone number for GX!  We discovered Google Voice and decided to make the jump. It’s a really amazing service and so…

you can find us at 512.931.4211!

Express Small Business Network

We continue our efforts to provide reasonably priced, high-value solutions for the small business. Express Small Business has grown with it’s work in providing highly optimized, full-function, easy to administer websites. We’ve really come to love WordPress as a super powerful solution for your website needs. Give us a call if it’s time to update your site. You can visit our website to learn more about Express, or call 512.931.4523.

SolelyManriquez Growing

My work as it relates to helping business owners with their business continues to evolve. However, the most consistent focus is on helping people with clarity. Sometimes being right in the middle of it all makes it hard to see your options and what direction might be best to take. I most enjoy helping with this area. You can see more at my site.

New Offering at Last
August 11th, 2010 by Judith Manriquez


If you’ve been following along lately you know already that I have been interested (if not consumed) by the notion of doing something to help local small businesses in my area. In my last post I asked for your support and help by answering a survey. The response was exceptional and I am very grateful for the feedback.

The responses and feedback have helped me shape some new class and workshop offerings. I’m pretty excited about this.

I have built this whole concept of helping through teaching and sharing my expertise into a new website and called it Small Business Powers. I invite you to go take a look. GX Creative Communications is still around and now has a new program.

I’m starting off with three class offerings that I am convinced will have the biggest impact and be the most help:

Each class will be kept small so that there will be the opportunity for customized personal work. And these are not classes that skim the surface. They are specifically designed to get you hands on experience right away.

In addition, as a launch special I am offering discounts to the class prices in an effort to make them more accessible. I will very likely offer these classes in the spring, but I can only guarantee that the discount will be available for the launch.

I can’t wait to hear what you have to say and please be sure to email or call if you have questions.  Also, please share with friends and colleagues so they know about this too!

Thanks for all your support. It’s much appreciated.

Fireworks, Anniversaries and the Future
July 9th, 2010 by Judith Manriquez


Fireworks…

Boy with two sparklers GX Creative Header

This last weekend marked a turning point in parenthood. Our boys are now old enough to set off their own fireworks. In my family, fireworks were a huge part of the summer since my uncles, dad and cousins all managed a chain of fireworks stands in El Paso. So it was something of a right of passage to watch my boys go after their fireworks with excitement – the concern and trepidation of last year were completely gone. Just a small rite of passage leading up to the day they fly the nest…

Anniversaries…

I suspect this put me in a bit of a reminiscent mood and as I walked to the office today, I counted up  the years for GX. Next month we begin our 13th year in business.

I need to let that fact sink in.

While the years have been turbulent with extreme ups and downs, it is an accomplishment to have made it to this point. While it has been an effort of sheer will to keep going at times, I am indebted and extremely grateful for all the people who have helped us to this point.

Our early partner and amazing rock, Cisco. Tommy, our first employee who embodied laid back and talent. The powerful women who carried a huge load for us as we had children and the economy dipped, Suze, Sara and Nikki. And most recently to the mightily gifted and versatile Jennifer to the sustaining support of Ellen. There have been many others who shared their gifts; I think of all the interns who have kept us  young. And I also think of the support of our banker, accountant, our gifted vendors, our attorneys.

It takes a lot to keep a business going. And without the community that has come and gone around us, at just the right times, it would been impossible to be here today.

and the Future…

I realize that because I can look back on 12 years – of support and  ups and downs – I have an assurance and calm that comes from the experience of running the race. And, I also feel so much more compassion and empathy for other small businesses that are running the race.

The realities of this economy are seriously squeezing the local businesses in my community, Georgetown, Texas – and I am sure in other small communities around here and beyond. And that means that the small business owners are struggling personally as well. It goes hand in hand. I am hearing stories from all fronts – owners who are cashing in their savings to keep their employees on; owners, who because cash-flow is unpredictable, are struggling with their mortgage; owners who have had to shut their doors because they had no other options left.

I hear these stories, and more, and wonder what it is that I can do to help. I know it is possible to be successful – in spite of this economy. I know our community can not only weather it, but rise above it. But it will take working together, trying new things, looking beyond our standard ways of doing things, stepping out of the ‘hunker down’ mode that we get into.

I think small towns are naturally geared to be able to come together to create success more easily  and more powerfully than others. And I love that and want to find some ways to leverage it.

I can not help but see the world through marketing. And I believe there is a solution that stems from marketing and integrates the power of the vast array of communications technology – the internet, social media, mobile devices. But so many business owners I know are overwhelmed with learning something new right now. Just adding in one more thing feels like too much. Or they have tried and not seen success or weren’t sure what else to do.

More to Offer You

And as I collect up these stories, I am even more motivated to offer all I can to help small businesses be successful. So I will be coming back to you with some new things in the next few weeks.  I’ll be sharing some ‘how-to’ articles as well as looking at developing some hands-on workshops.

However, I really want and need your feedback. I want to create what is most helpful to you. And while I do have some context, I prefer to have more information, directly from you.

I invite you to give me  your opinion through this short survey, or by sending me an email about what you most could use help with. (By the way, the survey is only 9 short questions.)

Take the Survey Now

And I invite you to share this with others who might be interested and have information to share.

I thank you in advance and will keep you posted on what I learn, what is shared and what new things I will develop as I learn more.

Latest Post at SolelyManriquez
June 8th, 2010 by Judith Manriquez


Just a short note to share this most recent post from my SolelyManriquez side.

A single act of impossible

I have you enjoy it and add a comment.  Thanks.

How are you doing with your new year’s resolutions?
April 27th, 2010 by Judith Manriquez


With my last resolution post we worked out our top 3 resolutions for this year. How are you feeling about your progress? Are you feeling accomplished or dejected?

Go ahead and pull those resolutions out and take a look at them. How does it make you feel? Do you feel like you have been trying but not making as much progress as you want or thought you would?

Here are a five observations and tips to get your re-focused and re-energized:

Stop Trying!
Every time you feel like you are trying hard to make progress, you are failing. This is a fact that our mind cannot reconcile. If you try something, then you did not succeed and since you did not succeed, for some inconceivable reason we judge ourselves to have failed or fallen short. So stop telling yourself you tried and honor what you did do. For the longest time I told myself that I had ‘tried’ to meditate and never felt good about having done it right, or long enough. Now, I meditate everyday and it doesn’t look or feel like anything I had read about. Some days it is only 2 minutes and other times it happens randomly throughout the day. If you made an effort, any effort, you had a success – so stop the judging game!

It Takes 21 Days
There is plenty of research out there corroborating that it takes 21 days of consecutive doing and saying to start a new pattern or habit. Neuro-linguistic programming, hypnosis and guided visualization works on this principle. So, take the time to re-read your intentions everyday at least 3 times a day. How about when you brush your teeth and just before you turn out the light?

The First Thing You Do Matters
See your list? Is it really important to you to make progress on those intentions? Let’s see how important it is.

Answer this question: what are the first three things you do each day?
Now you know what is really important to you. For me it’s breakfast for my kids, my personal quiet time and then in to work. At work, I still derail myself when I start with my routine to-do list rather than the most important action that will move my daily goal forward.

Take a Small Step
Maybe you haven’t even gotten started on a resolution – it’s just not happening. Try this: pick an activity that you enjoy and give it symbolic meaning toward your desired resolution. Here’s an example: let’s say you set a goal to grow your business opportunities and customers but just don’t know what else you could do and are feeling stuck. But you enjoy gardening. Commit to spend time in your garden planting daily (regularly), and every time you dig in the soil or plant something new, tell yourself you are planting new opportunities that will result in a blooming business. Focus on that intention and keep at it!

Redefine the Meaning of “Goal”
Sometimes we get stuck on the meaning of a goal as the end result. It’s just time to give ourselves a new definition that is far more effective. Make your goal the very first step, not the very last step. Once you have completed the very first step, then pick another step and do it all over again. The whole objective is to make movement, no matter where or how far, just some movement. Once you get moving, the momentum will take you forward and you’ll find your way toward your resolution.

I hope these help you on your road to sticking with your resolutions for this amazing year. Let me know if you have questions or need support and I’ll see what I can do to help.

Reflection and Appreciation
April 13th, 2010 by Judith Manriquez


Have you discovered the power in appreciation?

We have wrapped up the first quarter of 2010 and we are just days away from our tax filing deadline.  What can you appreciate today?  Just taking the 15 seconds to take a deep breath, settle on one single event or relationship and acknowledging your gratitude, will go a long way to improving your day.  In fact, try one of these:

  • Every day for the next 15 days, start each meeting by asking each person to share what they appreciate in that moment.  See if you don’t see a dramatic improvement in your workplace.
  • Every day for the next 30 days, before you roll out of bed, appreciate one thing, no matter how small, in your life. See if you don’t notice your personal life making some changes for the better.

Please accept my appreciation to each of you who helped me spread the word about Express Websites.  I truly am grateful to everyone who forwarded my messages on.  We completed three websites and have a few other people still considering when they will be ready to start one.

You’ve Got To Be Kidding!!
February 16th, 2010 by Judith Manriquez


Earlier today I asked a sales rep to refer a professional in a particular field. She gave me a name and as she was extolling his virtues, I did a quick search for him on the web. Nothing came up on him besides a white pages listing. I mentioned this to her and she said “That just tells you how good he is!”

Really?!

I’m still in shock! The implication is that this professional (who is in healthcare personal services) is so good that he does not need to promote himself. Word of mouth is all he needs. Really!!

I am almost speechless. I almost don’t even know where to start.

People, if there is anyone out there who does not yet understand or believe that a website is imperative – GIVE ME A CALL – and let me help you. A website is on par with having a phone. Only it’s better. Any prospective customer can find you, learn about you and call you. Without a website, you and your company are virtually invisible.

It’s a fact that the vast majority of people, even when given a word of mouth referral, will go online to learn more about you. Give some thought to how this might help you expand your business. If you were referred for your skills as a strategic planner and your prospect visits your site and learns that you also are a great executive coach, who works with teams in conflict and works with corporations to build vision across departments, can you not see how your prospect has a deeper and broader scope of what you do and how you can help? Compare that to finding only a phone number.

And let us not forget how pervasive email is. Imagine if I wrote to you that there is this amazing service for small businesses to help them present themselves with the level of quality and professionalism of their specific service, AND it’s affordable, AND it’s turnkey AND you can find out all about it at www.express-smallbusiness.com. That’s 25 letters that translate to all you really need to know.

Good gracious! REALLY?! Honestly, I really will talk to anyone who doesn’t understand why they should have a website.

2010 Resolutions Series 2
February 12th, 2010 by Judith Manriquez


Creating Powerful Resolutions – That You Live Into

As we snuggle up to mid-February, it’s hard to remember we had all kinds of new energy for new personal and business goals only 6 weeks ago. The cold, wet (or snowy) winter has been long and the year’s challenges have settled in. And, it’s the perfect time to really build a strong resolution for the new year.

If you are following my 2010 Resolution Series, you have likely set an intention for 2010 and taken stock of your blessings and strengths. (If not, please go back and read up!)

Take a moment to review your notes and notice all the amazing elements of your life and your business. Give yourself credit. You have made great achievements.

Now let’s get down to business. It’s time to build your list of what you want to change, improve or do differently.

Step 1 – In your journal, title the page What I Want to Change and write out a whole list of everything you want to change, improve or do differently. Put each one on a new line. Try to write it in the first person. Consider all the areas of your life – personal, business, relationship, financial – you name it.

Step 2 – When you are finished with your list, take a look and see if you can recognize any common threads or patterns. If you do, try to write the pattern you want to change and add it to the list.

Step 3 – Now, you probably have some things on that list that you have wanted to change for a long time and never feel like you make any progress on. Next to three of them, put a star.

Step 4 – Pick 3, only 3, items on that list that you want to commit to working on this year. Of those three, only one of them can have a star next to it. And, of those three, one of those must have a star next to it. (So we are committing to work on only one super-big issue.) Write these on a new page, leaving extra space because we are going to do some exploring with them.

If you think you have your resolutions for the year, think again. We are going to do a little bit more to make them into resolutions. These last two steps are what you want to set some time aside for.

Step 5 – For each of the three items, explore and write out exactly what it is about this thing that makes you want something different. Explore it in detail. How do you feel about it? What does it mean to you? What’s so bad?

So let’s take a traditional one – I want to lose weight.
Why? I feel fat. I don’t have energy. I don’t like the way I look. I’d be healthier if I did.
So let’s go deeper. What does it mean to you? I’m not attractive. I’m not as good as I could be. People won’t like me. If I lose weight, (name) will like me more or approve of me.

Explore where this takes you. It might be uncomfortable to go looking, and it will help you to see the reason why where you are now is not where you want to stay. You might also reconsider this item and realize that you might want something a bit different. For instance, you might adjust this one to be – I want to get healthier.

Step 6 – Now we are going to power up each statement to make it into a resolution that makes a difference in your life.

  • Take each statement and do the following:
  • Write it in the present tense as though you already have the thing you want to change, improve or do differently. Start with one of the following: I have, I feel, I am, I create, I experience, I see, I enjoy, I hear, I choose, I will.
  • Do not use the words want or need.
  • Now add an and, because you are going to add a second part to that statement.
  • For the second part of the statement, write what you have, feel, experience differently because you have that thing.

So let’s keep working with our example.
Original statement: I want to loose weight.
Maybe you upgraded it to: I want to be healthier.

Now, you power it up, so you write it as though you have achieved that thing. Some options could be: I am thin. I feel healthy. I have energy and am fit.

Now you add what you feel, have or experience as a result of having achieved this thing. Here are some options:

  • I am thin and have energy to ride my bike 5 miles. I am thin and feel happier and go out more.
  • I feel healthy and have energy to work out. I feel healthy and feel more confident so I have a new job.
  • I have energy and am fit and I enjoy my work more.

Your new power resolution will be unique to you because what will come as a result of having achieved what you are aiming for will be what is important to you.

Notice that as you work this process you move from focusing on something you want to expressing yourself as having that thing as well as the outcome that matters to you. Our words are immensely powerful and your choice of words will give power to what you resolve to do, change or improve.

Give this a try and if you need some help, just email. When you are complete with this, you have three powerful resolutions for this year! Congratulations!

Stay tuned because the upcoming post will help us lock these resolutions in as habits.

I leave you with this amazing quote from Caroline Myss’ “The Anatomy of the Spirit.”
Enjoy!
Judith

“In seeking this one right choice constantly, we give form to our fear of the changing rhythm that is life itself. In looking for this single “right answer” that will forever bring us peace, stability, love and health, we dismiss the more authentic power that lies “behind our eyes and not in front of them.” The truth contained within the paradoxical nature of dualism is this: It is not what we choose that matters; our power to influence an outcome lies in our reasons for making a certain choice.”

My Intention for 2010
January 5th, 2010 by Judith Manriquez


Listen, appreciate and be in the moment, trust myself, have faith in spirit, allow myself to receive blessings beyond my capacity to imagine, honor my intuition, and have joy and fun in the expression of my passion.

2010: Creating Resolutions to Change Your Life – for the Better!
December 30th, 2009 by Judith Manriquez


Wait!

Before you set your New Year’s resolutions, spend some time working with me through this blog series!

The New Year IS a great time to take stock, gather your resolve and make some personal goals for self-improvement. It’s the time when we pull out that new calendar and all is fresh and ready for something new. And for those of us with businesses, who often spend time juggling more than anyone should, make this a priority and follow my multi-part blog to help your 2010 year unfold in support of your resolutions.

I’m not sure how you traditionally set your new year’s resolutions (if you make any at all anymore!), if you have a process, or just pick the one most obvious thing you sense you could improve. I propose we work through a short process together with the aim of getting you through 2010 having made progress on what you truly do want to improve about yourself and your life.

Each of us has set some resolution, only to reach the end of the year and realize that we did not really make the progress we wanted. We still want to loose weight, make more money, find that great relationship, spend more time with family, be happier, etc. How do we get around this? How do we make progress on these things that we consider important enough to set a resolution around?

To be honest, I think it takes a different kind of awareness of what to do, how to do it and why to do it. By ‘what to do’ I mean the actual selection of which elements of your life you choose to resolve to change. Choosing what you want to accomplish, change or do is not a simple matter and does require more than a feeling of frustration, a sense that you could do better.

By ‘how to do it’ I mean the actual process of selecting what you want to accomplish, change or do. As well as the process you use for making progress and the checking in on your progress. It doesn’t have to be long or complicated, but having a new process or routine can help immensely.

Any ‘why to do it’ seems almost self-evident, no? You are sick and tired of something in your life and you really want something better, happier, different, right? But if you are truly sick and tired of it, then why haven’t you changed it? Why can’t you seem to make progress on that thing? Actually, I think this might just be the hardest part we will work on together. It will be hard because I propose we tackle one of those resolutions that do not seem to make headway. And the more entrenched it is, the more you will need to do some soul-searching. I’m confident that this year, we can, and will, get you moving where you want to go!

So here’s what I propose:

1. Do NOT set any resolutions yet! Trust me. If you really need one to share with yourself and others, resolve to follow this process and give it as much time as you can each month. You can certainly begin mulling a few over, considering what you might want to set for the year, ask friends – but do not set them in stone just yet.

2. Set your space to keep track of your work. It might be a document on your desktop, a new notebook, your own personal blog, or a committed time with your partner (spouse, significant other, friend, business partner) to talk about this if you are not a writer. You don’t need much, just a sense of where you will find your work to refer back to it.

3. Now I’m going to give you the first three steps to this process. Do them with all the attention you can give them.

  • Step 1 – Set an intention for what you want 2010 to be. Write it down in this format: ‘My intention for 2010 is to be a year… (you fill in the blank).’ Please refrain from using any other personal pronouns, especially ‘I’ or ‘my’. Also, refrain from using the words ‘do’, ‘have’, ‘not’ and ‘want.’ These constraints are important. Language is powerful and we are working on a statement of being. Take the time to really consider this one. I suggest you give yourself a week to work this one through. Write it, share it, sit with it and make sure you have what you are looking for. Here are a few examples to get you started:
    • My intention for 2010 is to be a year of joyful, exuberant service to self and others.
    • My intention for 2010 is to be a year filled with creative expressions of happiness, balance and success in all endeavors.
    • My intention for 2010 is to be a year of outrageous prosperity.
  • Step 2 – Take some good long moments to take stock of where you are today. Before we can get to working on what you want to change, it is important to give yourself credit for what you do have and value. Title this: ‘What I appreciate in my life and in my self.’ Look back on 2009 and consider what has changed, what progress you did make, what you do value that you have around you. These are the precious things in your life, in yourself and in your business that need to be recognized to keep them alive. If this is hard for you, I have found that good friends are great at telling you what you are good at, or what they see that is amazing in your life. Ask them, and write down what they say and do not edit it. See it and sit with it. Now, I know there are many of you out there who are not write-it-down-types, so you have to agree to share yours with someone. Like I said earlier – your partner in this endeavor. Plan to give this at least a week of your time where you add things to your list as you notice them.
  • Step 3 – When you have your appreciation list to a place you are satisfied, show your appreciation. Some creative types will consider making a visual collage of what is on their list. Others might want to take the time to write notes of appreciation to people who are a part of the list. Be certain to include one activity that specifically is designed to highlight your appreciation for something about yourself.

Can you imagine a better way to start the year? This is powerful work and sets the stage for the next phase of our work together. These are small steps and very do-able. So do them! Enjoy them, and know that you are making progress on yourself in ways that will be very evident in just a short time.

My next post will come mid-January and will set you up to begin work on what you specifically want to change, improve or do differently. So get ready – and stay tuned!

Be sure and share your comments with me and, and let me know if you have any questions that come up as you work through this.

Happy New Year!
Judith